Preface With the rise of powerful generative AI technologies, such as GPT-4, content creation is being reshaped through AI

    Preface The emergence of AI chatbots has revolutionized business domains across the globe, including client assistance to

    Introduction In today’s rapidly changing corporate environment, maintaining an edge of the rivals is essenti

    Overview Social media marketing is evolving significantly in recent years, shaped by shifts in innovation, user behavior, and corp