Preface With the rise of powerful generative AI technologies, such as GPT-4, content creation is being reshaped through AI-driven content generation and automation. However, AI innovations also introduce complex ethical dilemmas such as data privacy issues, misinformation, b

    Preface The emergence of AI chatbots has revolutionized business domains across the globe, including client assistance to e-commerce and more. As we enter 2025, AI conversational AI advancement is likely to evolve to a new level, embedding advanced innovations to offer tailo

    Introduction In today’s rapidly changing corporate environment, maintaining an edge of the rivals is essential. Competitive analysis has always been a key strategy for gaining a market edge, but the advent of Artificial Intelligence (AI) has transformed this field. A

    Overview Social media marketing is evolving significantly in recent years, shaped by shifts in innovation, user behavior, and corporate demands. One of the most notable shifts in the marketing landscape is the rise of artificial intelligence (AI). AI’s potential to resha