Introduction In today’s rapidly changing corporate environment, maintaining an edge of the rivals is essential. Competitive analysis has always been a key strategy for gaining a market edge, but the advent of Artificial Intelligence (AI) has transformed this field. A

    Overview Social media marketing is evolving significantly in recent years, shaped by shifts in innovation, user behavior, and corporate demands. One of the most notable shifts in the marketing landscape is the rise of artificial intelligence (AI). AI’s potential to resha